It took Broadway actress Kelli O’Hara six nominations before she finally won her first Tony Award in 2015 when she took home the trophy for “Best Performance by an Actress in a Leading Role in a Musical” for her performance in The King and I. For Ernest Winzer Cleaners of New York, the wait for a Tony was quite a bit longer: 110 years, in fact. But, as the old stage saying goes… all’s well that ends well. In late April, the Tony Awards Adminis- tration Committee announced three con- tributors who earned special Tony honors this year: New York Times’ culture photog- rapher Sara Krulwich; costume beader Bessie Nelson; and Ernest Winzer Clean- ers. “This year’s group of Tony Honors for Excellence in the Theatre award recipients perfectly exemplify the scope of work in our industry,” jointly noted Heather Hitchens, president and CEO of the Amer- ican Theatre Wing and Charlotte St. Martin, president of The Broadway League. “Each one has left such a mark on the Broadway community in such different ways, and we’re proud to be able to honor their con- tributions.” For Ernest Winzer Cleaners, that mark dates back to when the company began in 1908 as the company quickly earned a rep- utation for being the master drycleaner for the stage productions on Broadway at the time. That legacy was preserved when current owner Bruce Barrish’s grandfather, Al Steinhorn, purchased the business and it has been in the family ever since. The com- pany has also remained the go-to business for Broadway. “Pretty much all of Broadway, we do. We’ve been constantly 90 to 95 percent,” explained Barrish. “Maybe there’s one show that doesn’t use us that’s been a long- running show, but outside of that, pretty much everything that runs on Broadway uses us.” Some current productions that rely on Ernest Winzer include Harry Potter, Anas- tasia, Summer: The Donna Summer Musi- cal, The Lion King, The Phantom of the Opera and My Fair Lady. The last on the list holds a special place in the heart of Barrish’s family. Grandpa Al was prone to say after seeing most shows: “It’s not My Fair Lady.” Still, singling out any production is hard with such a huge body of work, but there are still a few jobs that stick out for being so challenging. “We’ve been doing the Christmas Spec- tacular since day one, which is somewhere around 80 years at this point. That in itself is thousands of garments every year,” Bar- rish recalled. Of course, the job itself pales in com- parison to one where the production’s host setting, Radio City Music Hall, needed Ernest Winzer for help with a very unusual job. “You know when you walk into the venue and you can look up at basically all three stories? There’s drapes there three stories high,” he explained. About ten years ago, representatives from Radio City Music Hall called Barrish in to figure out how to clean those draperies. “When they called me in, my first thought was even if we could figure out a way to get them down, I would never find a machine that we could put them in.” “When they built the building, there’s a track that goes around the top of the ceiling, so like when they clean mirrors and stuff, An intimate gathering for TCATA June 2018 Volume 59 Number 9 Sneak Peek Numbers matter 6 After a decade of working in another cleaners, Flor Castillo realized a dream by opening her own place. 18 Keep it cool 24 James Peuster offers some statistics on routes and drivers that explain why growth may be elusive. With summer comes more stress for the cleaning machine’s cooling system. Bruce Grossman tells how to keep it cool. On her own now National Clothesline Some deal with rising prices by offering a little less to customers for the same price. In the long run, you may be cheating yourself. 8 A 13-oz. pound? Although attendance was lighter than usual, networking, knowledge sharing and social interaction at TCATA’s annual man- agement conference was abundant. In fact, several attendees said that the re- duced attendance made for increased op- portunities to get to know other members in a more intimate setting. The Wyndham Rio Mar Resort in Puerto Rico was the scene for the May 2- 5 conference and despite Puerto Rico’s struggles to recover from last year’s dev- astating hurricane, the conference went off without a hitch. Keynote speaker Herb Meyer, a former high ranking official at the CIA, provided his perspective on global economic and political developments, noting that there is much good news — though often unre- ported — around the world. Meyer was vice chair of the CIA’s Na- tional Intelligence Council under Presi- dent Reagan. It was the second time around for Meyer with TCATA; he also spoke at the 2010 conference. Meyer is often credited with being the first senior U.S. government official to forecast the collapse of the Soviet Union, a forecast for which he later was awarded the U.S. National Intelligence Distin- guished Service Medal, which is the in- telligence community’s highest honor He discussed a variety of worldwide trends, including demographic changes, the balance of political and economic power, terrorism and other issues that af- fect everyone who runs a business. A key takeaway for all businesses is that there are growing numbers of people around the world emerging from poverty, creating an expanding market for all kinds of products and services. He cited the Continued on page 8 Continued on page 12 Sarah and Bruce Barish, owners of Ernest Winzer posed for photogra- phers at the 2018 Tony Awards Meet the Nominees press event held on May 2. They will be honored during the awards program June 10 at Radio City Music Hall. Speaking at the TCATA conference, Gene Marks updated attendees on political, economic, tech and management trends that will affect businesses in the coming years. His behind the scenes work is awarded