Clean 2017 has been named by Trade Show Executive as among 50 fastest grow- ing shows of 2017. The show, held in Las Vegas last June, was included in all three categories of the awards competition: net square feet of ex- hibit space, number of exhibiting companies and total attendance. Trade Show Executive magazine presents the Fastest 50 awards annually to trade shows that have excelled in each of the three categories. Though 50 shows are named in each category, Clean 2017 is one of the few trade shows that exceeded the level of growth to be named in all three. Recipients of the 2017 Fastest 50 will be honored at an awards and summit June 13-15 in Chicago. The 2017 Clean Show had 227,000 square feet of exhibit space, 472 exhibiting companies and 12,563 attendees. That was up from about 195,00 square feet at the two previous shows, Atlanta in 2015 and New Orleans in 2013. The Atlanta show had 437 exhibiting companies and 11,264 attendees. In New Orleans, 422 companies exhibited and 10,300 people attended. Next year the Clean Show will return to New Orleans, June 20-23. Formally named the World Educational Congress for Laundering and Drycleaning, the Clean Show is sponsored by five indus- try associations:Association for Linen Man- agement; Coin Laundry Association; Drycleaning and Laundry Institute; Textile Care Allied Trades Association; and TRSA, the association for linen, uniform and facil- ity services. The exhibitor prospectus and floor plan for the 2018 show will be released next month. For more information, visit the show’s website, www.cleanshow.com, or contact the show’s management company, Riddle & Associates, (404) 876-1988. He’s going cashless at the counter April 2018 Volume 59 Number 7 www.natclo.com Sneak Peek Who’s a contractor? 14 When is it time to give up on winning a new customer? Never, says James Peuster, who tells how to keep trying. 22 Industry disruptors 18 Think twice before designating someone who works for you as an independent contractor, Frank Kollman advises. Amazon and Uber used new business models to disrupt traditional industries. Are you ready for similar disruptors in drycleaning? Keep following up National Clothesline The 12,563 attendees who flooded into the Clean Show in Las Vegas last year helped boost the industry show into the ranks of the 50 fastest growing trade shows, according to the publication Trade Show Executive. Do shirts seem like they are more trouble than they are worth? Recognize them as an integral part of your business. 34Do you hate shirts? Many might call it a little crazy. Ac- cording to Dublin Cleaners President Brian Butler, other plant owners with whom he’s discussed the idea of going completely cashless have expressed doubts, to say the least. “I have talked to other cleaners, also in nice neighborhoods — not just in lower socio-economic situations — where they say they do as much as 25 percent of sales cash,” he explained. “And that I can’t even understand be- cause we weren’t discouraging it. It’s just people get all the points and miles or rewards… no change in their pock- ets, no stopping at the bank, just hand you a card.” For the third-generation family- owned business in Columbus, OH, however, the numbers for cash transac- tions just didn’t add up to being worth all of the effort: only 1.8 percent of sales were cash. “Making change orders and balanc- ing drawers became tedious when maybe one to two people were paying cash,” Butler said. “When my adminis- trative assistant went out on an emer- gency medical leave, our bookkeeper and our customer service manager and even myself were just trying to help take care of some of her tasks. “When you realize she gets 35 de- posit bags a week from six stores and to try to get all of those in one organized deposit for the bank — it’s only a cou- ple of grand… three or four thousand dollars across a multi-million dollar business. I was thinking: ‘She spends half a day or more a week on a few thousand bucks. This is so stupid.’” As Butler sees it, credit cards usually take about 2 to 2.5 percent for transac- tions, but he estimated that the time it took for CSRs to come in early and leave late to open and close their draw- ers and make sure they balance to the penny could cost a much higher per- centage of the cash transaction. So, he opted to do a test run at some of his locations at the start of this year. Lettering that announced “Cash-LESS” were placed at the counters and on the front door. He knew it was a risk that he could lose cash customers, but he also realized he could always repeal the new policy if it caused more problems than it was worth. Besides, having cash on the prem- ises has always been an invitation to would-be robbers over the years, as any cleaners can likely testify. In fact, the company’s Worthington location had a bit of a problem with that… and it even happened routinely: three Christmas Eves in a row they had late night break- ins. “Every time I got the video of them coming in and getting to the floor safe, Brian Butler stands outside his Dublin Cleaners where the sign on the door give customers a heads-up — the store is cashless. With less than two percent of his sales coming in cash, he decided that it just wasn’t worth the trouble of dealing with cash transactions and began experimenting with the no-cash ap- proach a few months ago. Customer complaints? None. Clean Show listed among fastest growing Continued on page 8