b'SPAGE 20 / NATIONAL CLOTHESLINE / JANUARY, 2020OUTHPersonal branding will beRashids topic for SEFAIf one of your New Years res- The site of the program will be ing a brand isolutions is to improve the brand the Residence Inn Atlanta Perime- a must for allofyourbusiness,hereisyour ter Center at 4695 Ashford Dun- b u s i n e s schance. woody Road. owners.HisThe South Eastern Fabricare Rashids workshop will walk workshopisInstitute is presenting a seminar attendees through the essentials of designedtoby branding and marketing expert building a modern day brand, cre- be a practicalBrian Rashid called The Future atingout-of-the-boxcontent guideforofPersonalBrandingforBusi- strategies and how to distribute w a l k i n gness. the content. throughtheONE HOUR KORETIZING in Fayetteville, NC, purchased a The one-day event will begin As the CEO of Brian Rashid Rashid essentialsofVantage C 540 VGH and an Ipura cleaning machine through at 10 a.m. on Saturday, Jan. 11 Global, Rashid helps clients tell buildingaWC Bullock of WC Bullock and Associates. Pictured are the and will take place in the city of their story like its never been told marketing plan to increase sales,spotters and machine operators Fred Medina and Mr. Lee Atlanta. It will conclude about 4 before. customers and word-of-mouth.with store owner Young Bang and WC Bullock. p.m. He strongly believes that build- People buy from people theyknow, and that they remember andtrust, he told a large audienceduring last years Clean Show inNew Orleans. You have to thinkof yourself as a media company.The cost for the day-long sem-inaris$129formembersand$259 for non-members. Lunch isincluded.Space is limited to the first 25registrations. Call SEFA at (877)707-7332 to reserve a spot.Toregisteronlineortoformoreinformation,visitwww.sefa.org.NCALC setstwo dates formeetingsFriendsandmembersoftheNorthCarolinaAssociationofLaunderersandCleanerswillhave a pair of opportunities to par-ticipate in association meetings,although advanced registration ishighly recommended.The next NCALC meeting isrightaroundthecorner.Thegroups 2020 Winter Meeting willbeheldfromJan.24to26inGreensboro, NC, at the EmbassySuites by Hilton Greensboro, 204Centreport Drive, near the airport.A few months later, there willbe a Drycleaning Solvent CleanupAct (DSCA) Stakeholders Meet-ing on April 30 in Raleigh.It will be hosted at the Depart-mentofEnvironmentalQualityGreen Square Building located at217 W. Jones St.The ONE and ONLYRecently,Gov.RoyCoopersigned a bill (HB 399) extendingOriginal EM NaturathelengthoftheDry-CleaningSolvent Cleanup Act (DSCA) pro-Cartridge Filters gram for another ten years. theThisextensionkeeps DSCA program in force until Jan-uary 1, 2032, and directs the con-tinuedtransferofaportionofsales and use taxes to the DSCAFund until July 1, 2030.TheDepartmentofEnviron-mental Quality and NCALC areexpected to continue advocatingfor other minor improvements tothe cleanup program not coveredin the recently passed bill in futurelegislative sessions.For more information, visit on-To learn more, see the Index of Advertisers on page 34 or visit www.natclo.com/ads line at www.ncalc.org.'