b'SPAGE 22 / NATIONAL CLOTHESLINE / MAY, 2019OUTHAd exec to speak at May NCALC meetingJustaboutamonthbeforetheClean On Friday afternoon, however, NCALC the world of corporate social media mar- for the Friday dinner social, $30 for theShow rolls into New Orleans, the North will host a roundtable discussion that will keting and SEO, why it is important, how Highland Brewery tour on Saturday after-Carolina AssociationofLaunderersand focus on Search Engine Optimization and it works, who is using it and how to utilize noon, and $150 for the Saturday night din-Cleaners will convene for its 2019 Spring Social Media Marketing. It will begin at 5 it effectively in the drycleaning industry. ner social.Meeting at the Cabria Hotel Downtown p.m. Participating cleaners will share their Those planning on attending may alsoAsheville. George Self, CEO of Apple Advertising thoughts on what strategies they think work purchase a discounted package deal of $285The Spring board meeting and commit- in Asheville, will facilitate the discussion. the best for their organizations and, ideally, for admission to everything, which shavestee meetings will take place on Saturday, His business helps its clients transition from attendees will come up with ideas to take off over $100 for registrants from buyingMay 18, starting at 8 a.m.traditional marketing methods to the power home and try in their own companies. them all individually.The board meeting is expected to end of digital communications. Another highlight of the weekend will Keep in mind, additional discounts mayabout noon. The panel will examine what is new in be a guided tour on Saturday of the High- be available, including an early registrationland Brewery. a craft beer facility started special for those who sign up prior to Aprilin 1994 that now brews over 60,000 barrels 26.annually.IfyouvisitNCALCssiteatItalsohousesthethirdlargestcraft www.ncalc.org,scrolldownfromthebrewing solar array in the United States. homepage until you see a link for NCALCIn addition to networking between IPAs 2019 Spring Meeting.pdf to access theand stouts, there will also be time for so- registration form.cializingasinformaldinnersocialsare Those who fill out the registration formplannedonbothFridayandSaturday will also have a chance to secure hotel ac-evenings for all NCALCs members and commodationsattheCambriaHotelasfriends. NCALChasreservedasmallgroupofThe Friday dinner will be prepared by rooms.the kitchen of Hemingways Cuba and will The room rate through NCALC is $189be hosted at the Cambria Hotel.per room per night plus state and local taxesOn the following night, attendees will at the time of check-out.have a chance to dine at the nearby Isas Attendees may also call the CambriaFrench Bistro on Battery Park Ave. Hotel for reservations directly at (828) 255-Both dinners will be scheduled to begin 0888; just make sure to mention your affil-at 6:30 p.m. iation with NCALC.EZ WASH CLEANERS in Fayetteville, NC, installed a Columbia drycleaning NCALC has a multitude of a al carte at- The block of rooms will be held untilmachine using Intense solvent. Pictured are Mr. Seuk Chang and Sandy Worth tendance options: $60 for the Friday after- Friday, April 26, the same deadline for earlyif EZ Wash with WC Bullock (right), the installer. noon SEO and Marketing discussion, $150 registration discounts from NCALC.To learn more, see the Index of Advertisers on page 46 or visit www.natclo.com/ads'