PAGE 24 / NATIONAL CLOTHESLINE / JULY, 2019 STERLING FINE DRYCLEANING in Los Angeles, CA, in- stalled two Union HL880 cleaning machine, David Geoola of Sterling is pictured with Kelly Kelleher of Kelleher Equip- ment Supply. From the golf course to the boardroom, with a few stops in between, the Textile Care Allied Trades Association will be hosting its 2019 Annual Management and Education Conference from July 31 to Aug. 3 at the Ojai Valley Inn and Spa in Ojai, CA. TCATA will hold a board meeting from 1 to 4:30 p.m. on Wednesday, July 31, before pre- senting an opening reception later in the evening at 7 p.m. at the Or- chard Pergola. Thursday promises to be a re- laxing day with golf being the main focus. The association’s golf tournament will begin at 8 a.m. and run until about 1 p.m. When the round of golf is done, it will be time for a luncheon in the De- maret Room until 3 p.m. Additionally, two social out- ings punctuate the eventing: a Young Executives Reception from 5 to 6 p.m. and dinner at the Farm- house Kitchen & Library after. On the following morning, the educational sessions start. A four- hour morning program is set to begin at 8 a.m. and will be called “Every Sales YES Begins with a Know.” Guest speaker Sam Richter will reveal web search secrets to help you find the right prospects at the right time with the right message. He is considered one of the world’s foremost experts on sales intelligence and digital reputation management and is a member of the Minnesota Speakers Hall of Fame. He has won numerous awards, including a Codie Award, considered the “Oscars” of the software industry. For those who wish to take part in one-on-one consultations with Richter will have a chance be- tween 1 and 4 p.m. that afternoon. TCATA also has scheduled events for spouses to attend, in- cluding an Artist Cottage program from 10 a.m. to 12:30 p.m. and a luncheon in the Olivella Main din- ing room from 12:30 to 2 p.m. On Saturday morning, the first program of the day kicks off at 9 a.m. and is called “What is Hap- pening in Washington... and Why” by Jade West, senior vice presi- dent of government relations for the National Association of Wholesaler-Distributors (NAW). She also serves as executive di- rector of the NAW Political Ac- tion Committee. West will outline some of the recent legislative changes from Washington, DC, that will have an impact on business, as well as what to expect to happen in the coming year. Following her 90-minute ses- sion will be another presented by Richard Hadden, author of the popular Contented Cows leader- ship book series (Contented Cows Give Better Milk, Contented Cows Moove Faster, Contented Cows Still Give Better Milk) and who has delivered presentations and training programs for more than 850 audiences on five conti- nents. His program will be called “Contented Cows Give Better Milk: Your People... Your Profit.” He will explore themes of em- ployee engagement, recruiting and retention. Hadden will also be available for individual consulta- tions between 1 to 4 p.m. The evening will conclude with a closing reception and din- ner from 6 to 10 p.m. at the Anacapa Terrace and Ballroom. The cost for a full registration package is $825 for TCATA mem- bers and $400 for spouses. How- ever, those who sign up by July 5 can enjoy a $50 discount off each registration. For more information on TCATA’s the conference includ- ing hotel information, visit them online at or contact the office directly by calling (813) 348-0075. TCATAsets busy schedule for its annual conference T h e O N E a n dO N L Y O r i g i n a l E MN a t u r a C a r t r i d g e F i l t e r s To learn more, see the Index of Advertisers on page 38 or visit WEST