b'PAGE 4 / NATIONAL CLOTHESLINE / AUGUST, 2020National A national newspaperBPSC for drycleaners and launderers communications inc.lothesline August, 2020 N Publisher ofVolume 61 Number 11Who cares about care labels? ATIONAL C LOTHESLINE1001 Easton Rd., Suite 107Ten years ago, the Federal Trade Commission asked if there was a need for the Care Label Rule as part of its scheduled Willow Grove, PA 19090regulatory review of the rule. The review included other modifications to the rule to update it to current technologies and Phone: (215) 830-8467capabilities. Ultimately, after receiving dozens of comments from consumers, garment makers and professional cleaners and aroundtable three years later at which interested parties again offered their opinions, the FTC made no real changes. Thus the Fax: (215) 830-8490now almost 50-year-old rule remains the same as it was after the last time it was revised more than 20 years ago. firstname.lastname@example.orgNow the FTC is back at it, this time not merely asking the question but proposing to repeal the rule altogether. Ironically, Web: www.natclo.comone of the reasons it gives is that the rule is out of date and does not reflect the current garment market and cleaningtechnologies. The opportunity to update it has been sitting in a file somewhere in the FTC, a file that contains all kinds of PUBLISHERexpert recommendations for updating and improving the rule, recommendations that fell on deaf ears where they have remained Carol Membergfor almost 10 years. Whose fault is it that the rule is out of date?In 2011, the National Cleaners Association and the Drycleaning and Laundry Institute offered a joint response to the EDITORFTCs question on the a need for the rule. Their answer was a firm yes, noting that the rule provides significant benefit to Hal Horningconsumers in giving guidance on garment care and that guidance also benefits the professional cleaners. It is the garment makerwho has the information about the manufacture of the garment and is in the best position to recommend a care method. CONTRIBUTING WRITERIf a garment fails in cleaning when that best advice is followed, it is the responsibility of the manufacturer to make good Chris Pollay in theory at least. And here is the problem with that theory. Enforcement of the rule has been non-existent for the past 10 MANAGING DIRECTORyears, or longer. So who cares about care labels? Not the FTC, apparently. So now the question is do you care about care labels? We know of cleaners who dont pay much attention to the labels, Leslie Schaefferinstead relying on their own professional expertise to determine how best to care for a garment. We hear from cleaners ADVERTISINGfrustrated because they followed the care instructions with an unhappy result. And we have all heard and seen the ridiculouscare labels that seem to treat it as a joke. Sometimes the care instructions are impossible; Do not wash. Do not dryclean is a Richard Cappofamous one. Curiously, it is also a legal one under the FTC rules since it does not provide incorrect or misleading information, GRAPHIC DESIGNbut we always wonder who wants to sell a garment that cant be cleaned, much less buy one. Mary Castro-ReganAnyway, now that FTC has started the discussion of repealing the rule, its your chance to be heard. Is it another exampleof an unnecessary government regulation that should be axed? Is it a useful and necessary rule that just needs to be updated? NATIONAL CLOTHESLINE isFTC has opened a comment period on its proposal that expires Sept. 21. To add your voice to the discussion, go to not owned or operated by anywww.federalregister.gov/documents/2020/07/23/2020-13919/trade-regulation-rule-on-care-labeling-of-textile-wearing-apparel- national or regional trade associ-and-certain-piece-goods.Be among the few who are trusted ation. Advertisers are solely re-sponsible for statements made inAmerica is in the midst of fighting more than one epidemic. COVID-19 has hit this country harder than anywhere else, their advertising.infecting more than four million people by late July with over 140,000 deaths, according to the New York Times. Unfortunately, NATIONALCLOTHESLINEthat epidemic has lead to dire economic and health crises even as our nations troubled race relations have reached a boiling (US ISSN #07446306) is an inde-point. Americas second epidemic, much like the first, is insidious and invisible. A deep level of distrust has spread from its pendent trade newspaper pub-citizens from coast to coast with no relief in sight. lishedmonthlybyBPSAccording to a nationwide survey on the Most Trusted Brands 2020 from market research company Morning Consult, Communications Inc. PeriodicalAmericans currently have more faith in Amazon and Google than scientific studies, the news media and the U.S. government and its not even close. The survey compared trust in major brands, institutions and public figures by asking How much do PostagepaidatWillowGrove,you trust each brand to do what is right? Apparently, Americans trusted their primary doctors the most (50 percent), followed PA, and at an additional mailingby the military (44 percent), the U.S. postal service (42 percent), Amazon (39 percent), Google (38 percent), teachers (35 office. Postmaster: Send addresspercent) and the police (30 percent). While those numbers are hardly impressive, other categories fared much worse: scientific changesto:TheNationalstudies (26 percent), President Trump (20 percent), religious leaders (15 percent), capitalism (14 percent), the news media (8percent), the government (7 percent) and Hollywood (4 percent). Clothesline,1001EastonRd.,Americans have trouble trusting anybody these days, and its not just politics and protests making us more divisive. The Suite107,WillowGrove,PAstrategy of how to proceed during COVID has even been a hotly contested topic. However, if you want to instill trust in your 19090.staff and your customers, require masks be worn at your business even if your state does not require it. There is nothing Subscription price for anyonecontroversial about putting safety measures in place that will protect everybody, and erring on the side of caution is the wisest actively engaged in the dryclean-way to proceed. Fortunately, most drycleaners around the country have embraced this practice, and many othersfloor clingsfor social distancing, contactless payment, plexiglass shields, gloves, hand sanitizer, trunk delivery, etc. ing and laundry industry in theAll of those measures are critical right now because the more you do to ensure safety at your cleaners, the more customers United States: $35; Canada $40will be willing to place their trust back in you. The numbers strongly suggest that American consumers dont trust much right (US); All others, $75 (US).now, but you can make it easier for them to do so. Maybe the industry can become more trusted in the process and people canstart saying they were taken to Hollywood instead of the cleaners.2020 BPS Communications Inc.ContentsNews & Features ColumnsTales from the Fluff-n-FoldThe Bassseris have a lot 8 Bruce Grossman Once the boiler generates steam,6 of fun at their Steamer Cleaners business in Sherman Oakswhere does it circulate and what happens next? 10 12 James Peuster Now is the time to step up yourRestoring hopes Miele USA donated a shipment of leadership role and set a positive examplewashers to Habitat for Humanity Philadelphia 14 Don Desrosiers Keeping shirts uniformly damp will12 Celebrating 75 yearsNewhouse Specialtys founder prevent bizarre wrinkling from appearingstarted the company in his garage to produce industry tools18 Frank KollmanDo you have a policy in place forpolitical speech in the workplace?Departments Peter BlakeRight now, the industry needs to put20 the care back in fabric care26 Classified advertising Dan Eisen From a water gun to a spotting brush,24 know how to use all tools in the proper manner'